It’s time to ‘switch the lights on’ to diversity in the UK TV industry.

Diamond (Diversity Analysis Monitoring Data) is an end-to-end process for collecting and reporting diversity data. Diamond creates, for the first time, a common standard for monitoring diversity across all the main UK broadcasters, and will allow the industry to answer the key questions “Who’s on TV?” and “Who makes TV?” with greater confidence and precision than ever before. Click here for a link to their website. 

 

What does it mean for Producers?

Since Diamond launched in August 2016, production companies have been required to collect diversity data from everyone working on a production, both on- and off-screen. The system has been designed to be completed as efficiently as possible as part of overall production paperwork and is integrated with Silvermouse, which production companies may already be using for Programme as Completed paperwork.

Companies input perceived data about the individuals appearing on-screen in their programmes into Diamond at the delivery stage. Producers will also encourage those in front of and behind the camera to participate in the gathering of actual data by allowing their e-mails to be input so that they can be contacted by the Diamond system.

In order to achieve this in accordance with the law, legal representatives from Pact and the broadcasters have agreed wording to be included in all engagement documents – e.g. release forms, contributor agreements, staff contracts and all other agreements for those either appearing in or making a programme.

If you use the Pact precedents, they have been amended to include this wording.

If you have your own agreements, you must include specific wording, which can be downloaded from the Pact Resource library here.

Pact has negotiated an indemnity in respect of Diamond from the broadcasters to producers PROVIDED THAT THIS PRECISE WORDING IS USED in the relevant agreements.
 

 

 

 

 

Diamond In Action

Diamonf has been the catalyst for the CDN's Doubling Disability campaign, which focused much needed attention on the under-representation of disabled people in our industry. It is a project which aims to double the percentage of disabled people working in UK broadcasting. Diamond in action highlighted the need for Doubling Disability which came from insights from Dimond data. This shows that taking part leads to action. Please click on this link to get more information. 

 
Information for Freelancers

Pact has put together an information sheet which you can download and share with freelancers. It explains to them some key information regarding Diamond, including how they can take part.

 

More About Diamond

Diversity Matters
TV needs diversity at its very core, not as a box-ticking exercise, but as part of a strategy to reflect audiences, enhance creativity and increase world-class programming. At a time when challenges relating to diversity are growing in prominence, Diamond allows us to answer the key questions “Who’s on TV?” and “Who makes TV?” with greater confidence and precision than ever before. The CDN publishes regular reports based on Diamond data, bringing greater transparency and accountability to the drive for diversity and equality of opportunity in our industry.

What’s different about Diamond?
Diamond does two things. First, it measures the actual diversity of the people working on a programme, both on- and off-screen. And second, it measures how an audience might perceive the diversity of characters and contributors on-screen.

Diversity data is captured across six characteristics:

- Gender
- Gender Identity
- Age
- Ethnicity
- Sexual Orientation
- Disability.

By gathering diversity data on a continuous basis, Diamond generates more detailed, reliable and comprehensive reports than ever before.

Who is responsible for Diamond within your organisation?
Usually, it will be the responsibility of production management. The CDN and broadcasters have developed a range of resources to help production companies run the process and to keep colleagues and talent informed of how the process works and what they need to do. Companies can access face-to-face training sessions, and there are e-learning modules, guidance notes and other support resources available online using our Pact Resorces Library and this link to Diamond on line training modules

If you have any enquiries about face-to-face training session please email enquiries@creativediversitynetwork.com. 

How is data protected?
As Diamond involves collecting personal information from contributors, it is subject to obligations under the General Data Protection Regulation (EU 2016/679), the Data Protection Act 2018 and other relevant legislation. Diamond also complies with the broadcasters’ strict security policies, and has been designed to protect individuals’ anonymity. Contributors complete their Diamond declarations themselves, and no-one else can see their data.

What will programme makers have to do?
Diamond diversity monitoring has been designed to be completed as efficiently as possible as part of overall production paperwork. Diamond is integrated with Silvermouse, which production companies may already be using for Programme as Completed paperwork.

A full guide to Diamond, including the methodology for capturing Perceived Diversity data, can be found in the Guidance Notes. Production companies can find further information on using the Diamond-related forms in the Silvermouse Diamond UserGuide (located on the Silvermouse Master Page after logging in) or by contacting the helpdesk on info@silvermouse.com.



Broadcaster Diamond Queries 

Should you have any queries about when you need to start completing the Diamond diversity forms on Silvermouse and what the expectation is regarding seeing these new forms in your Silvermouse account – please contact the broadcaster that commissioned your programme directly as they are best placed to confirm to you what they require.

 

 

 

 

Diamond.Diversity@bbc.co.uk

Diamondqueries@itv.com
For Diversity Actual & Diversity Perceived Queries - Silvermousequeries@itv.com

DiamondDiversity@channel4.co.uk
For Diversity Actual & Diversity Perceived Queries - Silvermousequeries@channel4.co.uk
DiamondSilvermouseUsers@Sky.uk
For Diversity Actual & Diversity Perceived Queries - Silvermouseusersky@sky.uk

 

 

If you have any queries please contact diversity@pact.co.uk.

Creative Diversity Network - Diamond reports 

In August 2017, the CDN published the first report from the Diamond diversity monitoring and reporting project. Diamond now holds data on nearly two million contributions over the past 5 years, allowing for expanded longitudinal analysis of diversity trends and performance across the industry. The CDN shares the data in yearly reports, which you can view here, and also carries out "deep dives" into the data across multiple years. 

The most recent report is the (6 ears on) "The 6th Cut Report" represents data from more than 1.1 million contributions by individuals working on and off-screen on qualifying television content produced by Diamond broadcasters BBC, Channel 4, ITV, Paramount (previously ViacomCBS), Sky and UKTV – broadcast between 1 August 2021 – 31 July 2022.

Prior to this (5 years on) "The 5th Cut: Diamond at 5" captured data from August 2020 to August 2021 and represented data from more than 850,000 contributioins by individuals working on and off-screen on qualifying television content producedby the five original Diamond broadcasters BBC, Channel 4, ITV, Paramount (previously ViacomCBS) and Sky. 

Download the full first report by clicking on the image below:

 

Other useful reports are -